We are working hard every day to deliver the best casino experience in the world, so it’s always nice to receive a little recognition.
We got just that at the recent EGR Marketing & Innovation Awards - one of the most prestigious betting and gaming awards in the world - where Bitcasino picked up the title for ‘Best use of a brand ambassador’ for our work with Estonian sumo wrestling legend Baruto.
What did the judges say?
The EGR judges praised Bitcasino’s campaign with Baruto, noting that we’d picked a “very different type of brand ambassador” that matches our own ethos as both an outsider and a disruptor.
The judges also loved Ganbaruto Battle, the exclusive slot game created alongside casino content studio OneTouch featuring Baruto.
While many brand ambassadors only appear onsite and on promotional materials, from the outset, we wanted to build a genuine partnership which added value to the playing experience at Bitcasino.
It seems the judges enjoyed our approach!
Baruto and Bitcasino
Baruto has been a Bitcasino brand ambassador since 2020.
We’ve run several tournaments, promotions and even created a special Baruto slot game to celebrate the partnership.
When he first joined team Bitcasino, he said:
“I am very honoured to be Bitcasino’s brand ambassador. Recently, more and more time is spent at home so to be able to play online gaming at home gives us an accessible, fun hobby. The most attractive part about Bitcasino is that players can play feeling safe.”
What else was Bitcasino nominated for and has Bitcasino won other awards?
Bitcasino was up for two other awards at the prestigious ceremony.
We were nominated for ‘Casino marketing campaign’ and ‘CRM campaign’. Huge congratulations from us to Casumo and Sky Betting & Gaming who respectively won the award in these categories.
This year’s award follows the two gongs we picked up at the same ceremony last year.
That time, Bitcasino was the winner of the ‘CRM campaign’ for our spooky Bitcoin predictor, and we also won the best ‘Social marketing campaign’ for our work with Team Trees.
What about Sportsbet.io?
Our sister sportsbook, Sportsbet.io, was also nominated at the same awards, although unfortunately didn’t bring home a title.
Nonetheless, nominations for ‘Socially responsible marketing campaign’ and for the headline category of the evening, ‘Brand of the year’, shows just how well respected Sportsbet.io is within the industry, and among players.
What are the EGR Marketing & Innovation Awards?
The EGR Marketing & Innovation Awards celebrates the best in the online gaming industry, as is hosted by EGR, one of the most trusted sources of gaming news.