Leading cryptocurrency sportsbook Sportsbet.io has launched its brand new loyalty programme, ‘The Clubhouse’, marking a revolutionary step for sportsbooks away from rigid deposit-based bonuses.

By naming the programme ‘The Clubhouse’, Sportsbet.io wishes to emphasise the growing desire for a sense of community in sports betting. Players are now offered a seven-tier milestone system in which they can track their progress and see what it takes to become part of the exclusive VIP club.

Keeping with their crypto-friendly stance, rewards can be paid out in various cryptocurrencies and are both custom-made and uniquely tailored towards the individual player, based on their gameplay and personal preferences. Keeping with its ethos to put the customer at the centre of the universe, Sportsbet.io hopes the latest addition will highlight the importance of meeting the needs of loyal players.

Head of Sportsbook Marketing at Sportsbet.io, Justin Le Brocque, said:

“We know that our players will love this new addition. From what we have seen from customer feedback, there has been a need to switch things up for a while now, so that we can make our rewards more compatible with what our players want.
We hope that this move will show people that a fresh attitude towards player rewards can modernise the industry standard.”

A similar loyalty rewards program was already initiated by Sportsbet.io’s related brand Bitcasino, which was met with positive customer feedback and praise from the rest of the industry. Now Sportsbet.io hopes to show that a similar mentality towards rewards can be applied successfully to the sports betting world.